Great Fashion Trend Talk at FGI Video Viewing

Even while the temperatures soared outside, Chapter members enjoyed an afternoon together in Mountain View talking Fall fashion trends. The Fashion Group International (FGI) video was comprehensive in its explanation of the key trends of the season. Fortunately everyone received the 8-page handout provided by FGI, which was a big help in taking notes on the trends and for reference later.


Members got the opportunity to put their knowledge into practice, by dressing two imaginary clients in Fall trends that suited their lifestyle, personality and personal traits. Of course, chatting over lunch was an added benefit.

left side of room right side of room

If you missed this event, be sure to watch your email for notice on when the Spring 2016 video will be shown (sometime after the first of the year.)


San Francisco Education Conference Receives International Award

award of excellence 2013 screen shot

The AICI San Francisco Bay Area Chapter received an award at the 2015 AICI International Conference for it’s excellence in education with our annual Education Conference. This three-day event attracts presenters and consultants from around the country (and sometimes internationally), where they can learn and network with their fellow professionals in a close-knit setting. Many of the sessions are CEU’d by AICI, which is helpful for those who are accumulating credits for their certification renewal.

Special thanks to long-time VP’s of our Education Conference, Marjory DeRoeck AICI CIP and Carolyn Woodworth AICI FLC, who led this Conference and helped assure its high level of excellence throughout the years. The 2016 Conference is spearheaded by two of our newer Chapter members, Carol Parker Walsh and Connie Bozant, who are already following in the footsteps of their predecessors and hard at work preparing for another great year. Dates for the 2016 Conference are February 26-28; visit our dedicated page on our Chapter website for additional details as they become finalized.

Accepting the Education Award for the Chapter at the International Conference were Elena Daciuk, Immediate Past President, and Danean Gallaher, 2015-2016 Chapter President.

Elena Danean Chapter award

Congratulations to President’s Award Winner – Susan Hesselgrave AICI FLC

SusanH President's Award

A hearty congratulations to Chapter member, Susan Hesselgrave AICI FLC, on being awarded the President’s Award at the recent AICI International Conference in Washington, DC. Susan received this award from International President, Jane Seaman AICI CIP, for all her hard work on AICI’s incredible Global Magazine. The professionalism of this publication has caught the attention of the membership, hundreds of thousands of external hits and attracted new preferred partners.  This publication personifies AICI’s mission to set and promote the highest standards for image consultants in appearance, behavior and communications.

Susan lives in Vashon, WA where she runs her image consultant business, Style With Susan. Congratulations on a job well done, Susan!

FGI Fall Trends Video & Trend Talk


Back by popular demand, we will be showing the Fashion Group International (FGI) Fall Trends video on September 10.  We’ll listen to their professional analysis of the Fall trends and then have a discussion about what we’re seeing in the stores and how we’re translating that for our clients. This is a great way to get some clarity on the trends and share thoughts with your fellow image consultant professionals. Hope to see you there!

Thursday, September 10
10:00 a.m. – 1:00 p.m.The Clubhouse at Whisman Station, Mountain View
Light continental breakfast will be served.
$10 – Reservations required – and can be made HERE.

Meet Your 2015-2016 Co-VP Education Conference – Connie Bozant

Conniie Bozant (2)

Connie Bozant is the founder and owner of SEE Image Consulting & Boutique in Santa Clara, CA. She founded the company on the belief that no two people are the same but each is awesomely created with unique characteristics that make us who we are. Connie is passionate about inspiring and empowering women to believe in themselves and search for the beauty within and let it reflect on the outside. She uses her image, styling, and marketing expertise to help her clients refine their unique styles and present their best selves with less stress and more ease. Connie enjoys helping her clients discover the essence of who they are, their awesomeness, and position themselves for the best opportunity for success. Although her main focus is on helping women, Connie also works with male clients to help them build a wardrobe that depicts their best selves and create an opportunity for personal and professional success.

What you might not know about Connie:

Connie believes that while change could be difficult, if you embrace change, good opportunities could arise that would otherwise not be possible. Connie enjoys changing her look and expressing herself through her style. She also loves reading, having deep conversation, and finding beauty in the not so obvious.

How to contact Connie:

Meet Your 2015-2016 Chapter Secretary – Wendy Shindler


Wendy is a mom, a former Silicon Valley tech business person, an entrepreneur and the founder of Clothes-Wise, a personal wardrobe styling company serving individual clients, social and professional organizations and corporate accounts in the San Francisco Bay area.

Wendy’s clients are people who, like herself, are navigating large life transitions: Back-to-work, college-to-work, new career, dating-ready, looking amazing after 50, or simply dressing the body you’re in right now. She also enjoys working with busy professionals who want to look ‘on point’ but need dressing to be quick and easy.

Wendy earned her BA at Northeastern University and completed a course of study in Buying and Merchandising at Fashion Institute of Technology (FIT) in New York City.  She is an active member of the San Francisco Bay Area chapter of the Association of Image Consultants International (AICI), and is serving her first term on the Board. She received her training from AICI-certified Image Consultants/Trainers.

What you might not know about Wendy:

Wendy sings in the Stanford Memorial Church Choir. During the holidays, she dances in the Pacific Ballet School’s Nutcracker party scene.

How to contact Wendy:

Meet Your 2015-2016 VP Marketing/Social Media – Adena DiTonno

Adena DiTonno

Adena DiTonno has been a Chapter member for five years and has served on the Board for two years as Treasurer, as President in 2012-2013, and is returning for her second year as VP of Marketing/Social Media/Website. Her business is adenaDesigns in Redwood City CA, with a focus on helping women define and integrate their personal style into their wardrobes, so they can feel confident they are making the most of themselves every day.  As a former product marketing and advertising executive, she also helps other image consultants with their marketing needs.

What You Might Not Know About Adena:

Adena was born in Roswell, New Mexico and raised on a wheat farm in Kansas.  She loves to travel (especially to Italy to visit her husband’s family), golf, read, and play the piano, and absolutely adores her Cavalier King Charles Spaniel, Bucky.

How to Contact Adena:

Meet Your 2015-2016 Co-VP Education Conference – Carol Parker Walsh

Carol Parker Walsh

Carol Parker Walsh has had a varied career before becoming an image consultant. She practiced labor and employment law for 10 years in Chicago, and after earning her Ph.D. in Human Development and Social Systems she worked as a professor of leadership and social determinants of health for seven years in Portland, Oregon. Carol next became the Director of Oregon’s Public Health Program and then Associate Dean for Fielding Graduate University in Santa Barbara, CA. She was honored with the Woman of Achievement Award for her work and contribution to her community in 2009. Over the last five years Carol has been a stylist with Silpada Designs Jewelry excelling to the rank of Silver Manager with a team of over 100 women. Last year she achieved Career Recruiter, #1 Recruiter, and #3 Business Builder in the Pacific Northwest after just four years with the company. Working with women, and men, while with Silpada rekindled her love for fashion and styling and upon her 50th birthday last year decided to pursue the next chapter of her career as the founder and owner of Evolve Image Consulting. As a licensed Fashion Feng Shui Facilitator Carol works to help her clients find their authentic style, learn to embrace their significance, and transform their live through their wardrobe.  Carol now serves as on the Board as Co-VP of Education.

What You Might Not Know About Carol:

Carol was born, the last army brat, at Fort Ord in Monterey, CA and raised in the Bay Area of California (Palo Alto/Menlo Park). She grew up in Chicago and has also lived in Maryland, Virginia, and Georgia. She’s the mom of 3 fabulous kiddos (Nick at CalPoly-SLO, Madelyn and Xoie juniors in high school) and 1 sweet golden-doodle named Manny. Carol loves to travel and while in college studied opera as a mezzo-soprano at the Chicago Conservatory of Music.

How to Contact Carol:

Meet Your 2015-2016 VP Membership – Mariann Layne

Mariann Layne

Mariann Layne, owner of Mariann Layne Image and Fashion Consulting, is passionate about helping people find their unique style as well as understanding how to dress so that they feel happy inside and ultimately radiate this beauty on the outside.  She believes that feeling good about yourself is a key ingredient to being happy in life.  She specializes in style assessments, closet audits, outfit creation, and personal shopping.

She is a certified Universal Style Consultant and has studied with some of the foremost experts in the field of image consulting.  She is also a Carlisle Consultant in the San Francisco Bay Area and the Napa Valley. Mariann is returning for her second year as VP Membership for the Chapter.

What You Might Not Know About Mariann:

Mariann’s first career was as a Speech Pathologist and she holds an Master’s Degree in that field.  She then changed careers and spent 25 years working in corporate America as the senior staff member of corporate and marketing communications.  She holds an MBA in marketing. Mariann loves to travel and and this Spring she and her husband visited many of the hill towns in Umbria and also spent several days in the Cinque Terra area whose towns are located on hills too.  Guess what?  Hill towns are on hills which means lots of hiking up and down and using stairs to get from one section to another. She’s proud to report that one day her Fitibit registered 57 flights of stairs and more than 7 miles.  Her comment was, “bring on the pasta!” No guilty feelings about eating that dinner!

How to contact Mariann:

Meet Your 2015-2016 VP Communications – Pat Gray


Pat Gray AICI FLC is a Color Specialist member of CDI and a certified Universal Style consultant. She has served as Treasurer and President of the Chapter, and is entering her fourth term as VP Communications. She specializes in color analysis, style consultations, and wardrobe audits.

What You Might Not Know About Pat:

​ ​​Pat enjoys a wide variety of activities including weaving, knitting, reading, long walks with her dog, 5K’s and 10K’s, and travel. She’s recently moved from the SF Bay Area to Carmel Valley, where she invites you for wine tasting–20 tasting rooms within a 1 mile walk.

How to Contact Pat:

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