Do you think it’s possible to differentiate yourself regardless of the perceived competition? And then, find the clients that want what you have to offer? Branding expert, Susan Schwartz of You Who Branding, will take us through the process at our upcoming Education Conference in February. Susan spent the first ten years of her career as an advertising copywriter, and the next ten as an image consultant, so she knows the particular concerns of our industry. (She earned her certificate in Personal Style studying with Carla Mathis at the ColorStyle Institute.) In 2000, she merged her interests in verbal and non-verbal communication and founded You Who Branding. Now, Susan helps people express themselves with clarity and confidence in private, in person, in print and in public.
In addition to learning about four powerful positioning possibilities which will help you carve your niche, you’ll learn how to find time to market your business when it takes all the time, energy and focus you have to run it. (There’s sort of a trick to it.) You’ll see how to put it all together so you can create a brand that allows you to be seen, heard and understood. By the end of the seminar, you’ll be on your way to developing…
- Clarity to explain what you do
- Confidence to convey emotional connection
- Consistency throughout your marketing
- Command to draw people’s attention
Sounds like we’ll have to get in there a do a little work, but it’s all about walking out with our heads full of information that we can use right now, isn’t it? If you haven’t registered, take advantage of our early-bird rates before the deadline of January 16. Don’t forget to reserve your room at the Westin San Francisco Airport (650-692-3500) to get our special rate of $145!