Game-Changing Tips for Building Your Business

Who doesn’t want to grow their business? It’s hard in any event, but especially if you work as a solo entrepreneur, which many of us in the business do. You wonder if you’re doing all you can to grow your business, and if you’re doing it ‘right’.

Whether you’re launching an image career, or re-imagining your existing business model, it is a huge commitment of time, energy and money that requires the ability to wear many hats. Well, help is on the way!

The Chapter is hosting a webinar designed to offer image industry members the opportunity to learn from the success, and trials, of accomplished industry peers. The moderated webinar will feature a panel of industry leaders who will share what they’ve learned along the way as they built their uniquely successful businesses.


Tuesday, September 13, 2016
9:00 – 10:00 a.m. PST
$15 Members/$20 Non-Members

To learn more about our panelists, please click on their name below to be directed to their websites:

Ale Marroquin AICI CIP

Tracy Varga AICI CIC

The panel will be moderated by Chapter Treasurer/VP Programs, Michelle Augenstein.

Michelle Augenstein (2)

We promise your hour will be well spent. For more information and to register, click the link below:

Yes, I’m Interested in Growing My Business!

Message from our President

Our 2016-2017 President, Carol Parker Walsh, shares with us her thoughts about for the coming year – the goals and aspirations she has for our Chapter. We thank Carol for assuming the responsibility of leadership of our Chapter. Now, it’s our turn to do our part!

Carol 2016

Greetings AICI SFBA Chapter Members!

It is with considerable honor, excitement and pleasure that I assume the role as your Chapter President. Although I’ve only been a member of the AICI community for a little under two years, I’ve grown as an image consultant and leader through my involvement with this incredibly diverse and dynamic community. I look forward to continuing my development along side each of you.

Whether you are inactive, slightly active, or fully active with the SFBA Chapter I want to take a moment to invite you to step up and join with your incoming board to elevate and advance the profession. As with anything, the only way to truly realize change is to actively participate in the process. We know that to be particularly true with each of your clients. Although they may ask us to “tell them” what to wear or how to act, as professionals we know that change can come and remain lasting if, and only if, our clients fully participate in the process. I’m asking you now to re-engage with the SFBA chapter and help create the change you would like to see.

My goal this year, as your Chapter President, is to help each of our members grow and advance their businesses. How will we do that? Well that’s where you come in! In order to create educational opportunities, provide resources, and facilitate business development we’ll need to know what programming you’d like to see, how you want to be involved, and your active participation. Why not? After all you have absolutely nothing to lose and everything to gain. We won’t be hosting our annual Education Conference in 2017, but instead will be looking at hosting webinars, boot camps, and seminars virtually (so more of you can attend) on topics of your choice and inviting you to share your collective expertise with your image colleagues. Intrigued? Then join in to learn more.

My dear colleagues, let’s come together and create a chapter that serves, elevates, and advances each of us, our business, and our profession. You know you want to and we couldn’t be more pleased to work along side you.

Here’s to a transformative year with the AICI SFBA Chapter!!

Peace & Blessings,
Carol Parker Walsh

Please visit our Board of Directors page for information on how to contact Carol or any of our Board members.

2015-2016 Rising Star & Chapter Member of the Year Awards

Chapter Awards word collage

In any venture, it’s the commitment and contribution of the people that make things happen.  The AICI SFBA Chapter has been an example of commitment and contribution from its inception, as the founding Chapter of AICI.

Two awards were given at this year’s annual Installation event that recognize significant member commitment and contribution over the past year to the Chapter: Chapter Rising Star and Chapter Member of the Year.

Rising Star

Our 2015-2015 Rising Star is incoming-President Carol Parker Walsh. a well-deserving recipient of the award. The Rising Star award is given to a Chapter member who has been a member for four years or less, and has provided significant contribution to the Chapter as a new member.

Carol joined our chapter November 14, 2014; seven months later she volunteered to be Co-VP of Education (not a position for the faint of heart!) She thought of creative and new ideas for the Board to try and also volunteered to get them done. She lives out-of-state which could have created some challenges, but never seemed to affect her. And, now she has volunteered to step up into this year’s Chapter President position.

In addition,  Carol is a #1 Best Selling Author, and has had guest appearances on CBS, ABC, NBC, and FOX channels. She is one of 20 licensed Fashion Feng Shui practitioners in the US, writes a monthly column for a Business Journal, and is a trained classical singer.

Carol’s business is Evolve Image Consulting. Congratulations to our Chapter Rising Star – Carol Parker Walsh!



Member of the Year

The Chapter Member of the Year award is given to a member who has acted above and beyond in their capacity as a Chapter member, has been an inspiration to others, and has achieved extraordinary results in AICI.

Our 2015-2016 Chapter Member of the Year is Elena Daciuk, a 5-year member of the Chapter and Board of Directors. In fact, Elena was attending Chapter events even before becoming a member.

She has been truly dedicated, passionate, and very hard working during her years of service, always willing to go the extra mile in everything she does. Elena has held a strong belief in this organization and what it can offer its members.

This past year she not only held one position on the Chapter Board, but THREE of them: Treasurer, Co-VP of Programs, Immediate Past President.

Elena’s business is Styling Fabulous. Congratulations to our Chapter Member of the Year – Elena Daciuk!

Welcome to Our New Chapter Board of Directors

This is the time of year we thank our out-going Board of Directors for their year of service and, in turn, welcome in the new Board for 2016-2017. This year’s installation of officers took place at Jasper’s restaurant in San Francisco. We also gave special recognition to our Chapter Member of the Year, Elena Daciuk, and our Rising Star, incoming-President Carol Parker Walsh. (We’ll tell you more info about these two deserving award recipients in an upcoming post.)

Our new Chapter Board of Directors is:

President: Carol Parker Walsh
Secretary & VP Membership: Malia Anderson
Treasurer: Connie Bozant
VP Programs & Education: Michelle Augenstein
VP Communication: Nupur Singh
VP Social Media/Marketing: Adena DiTonno
Immediate Past President: Danean Gallaher

New Board

Connie Bozant, Danean Gallaher, Nupur Singh, Michelle Augenstein, Malia Anderson, Adena DiTonno, Carol Parker Walsh

For highlights of the evening, please enjoy this short video. We hope you’ll want to participate in the exciting programs we have in store for our members during the year!

Come Have Some Fun in San Francisco

Bridge from golf Jan 14 crop

If you’re planning on attending our Education Conference, February 26-28, why not add on a day or two before or after to explore the beautiful San Francisco Bay Area? There is so much to see and so, in addition to admiring the beautiful scenery (and of course, shopping!)

Here are a few on-line resources to spark your imagination (on most of these, you should keep checking back for updates closer to the event.) Of course, your Chapter Board of Directors is always available to answer any questions you might have. We hope to see you in February!

San Francisco Travel – event calendar

SF Gate – event calendar published by the San Francisco Chronicle

Golden Gate Theatre – “Dirty Dancing”

Beach Blanket Babylon – the world’s longest running musical revue and one of the most popular San Francisco attractions, a high energy pop culture satire.

San Francisco Ballet

SF Jazz Center

Shopping Guide



Shortcuts & Solutions to Start Your Year Right

As image professionals we work mostly alone in our businesses, and we share common problems. But we don’t always have the resources to solve those problems on our own. That’s why Shortcuts & Solutions is such a popular program – and our first one is scheduled for next week:

Shortcuts & Solutions Teleconference
Friday, January 22, 2016
9:30 – 10:00 a.m.
Only $10

Register here

 Brenda t and t
Our moderator will be Brenda Kinsel AICI CIP and we will discuss the following topics:
*Staying motivated – how do you stay motivated with the new goals you set for the year? Is it time to give up or make adjustments to goals you’ve already had but feel stuck about? How do you get reenergized?
*What are some of your favorite organizational tips? How do you keep your notes organized? Calendar? Follow-ups? To-do’s? Filing?
*How are you filling your marketing calendar with opportunities for people to turn into clients, i.e. presentations, seminars.  What are your favorite topics?
First Friday notes

You’ll have pages of useful notes!

You’ll be asked to turn in your thoughts on the above topics a few days before the event (even if you don’t have anything to offer on one of the subjects, that’s okay.) The content will be summarized and provided back to you before the call to make it easier to take notes.
If you turn in the homework, you get the summary. And if you can’t personally be on the call, you’ll get the link to the recorded call afterwards.But of course, the more people on the call, the better. SO much information is exchanged – you’ll want to be on the call if at all possible!
For Q&A on how the program has worked in the past, click here. We’d love to have you join us.

Register here!

(Refund policy – we do not offer refunds on programs offered.)

Authentic Beauty unCompromised


AICI International officially launched The Authentic Beauty unCompromised Campaign on National Image Consultants Day, November 23, 2015.  The purpose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects, products, and messages that reflect that every person – no matter shape, size, sex, creed, or color – is beautiful in their own unique way!

As image professionals we are the ones who actually work with real people on a daily basis, who stand in front of a mirror with a women who has lost her confidence because of what she sees in the reflection, or the teenager who sees something ugly, or the gentleman who has lost his self-esteem because media has convinced them all that their reflection is not one of beauty. It is us image professionals who pick up the pieces, take them by the hand and lead them to see themselves differently. This combination – our expertise in understanding body shapes and proportions, identifying style personalities and our ability to combine all of this with every clients unique lifestyle – makes us experts in the field of Authentic Beauty unCompromised!

Let’s get a conversation going and spread this very important and timely message. What does Authentic Beauty unCompromised mean to you?  We’d love to hear your thoughts.  Is there a quote, poem, or photo that you feel depicts this message? Is there someone in your life a friend, family member, or client that radiates Authentic Beauty unCompromised?

Here are just a couple recent examples of this message already happening in the media:

*December 1st, The Today Show aired the new look of the tire company Pirelli’s annual calendar. This year the calendar was created by Annie Leibovitz featuring women noted for their accomplishments rather than their bodies. Pirelli calendars have been known for featuring scantily clad models. Click here to see it.

*December 9th, The Today Show aired a segment discussing the renaming of the “Plus Size” model to “Curvy.”  Click here to see it.

What have you seen or heard in your life or in the media?  Please share with all of us on our Facebook page!  Let’s kick our Authentic Beauty unCompromised Campaign into gear!

Two Great Opportunities to Promote Your Business

Do you have a product or service that can benefit your fellow image consultants? We have two opportunities for you to spread the word about your business at our upcoming Education Conference in February.

Vendor Tables
Friday, January 26
During Conference Social 6:00 – 8:30 p.m.

This was a big hit last year at Conference. Approximately 10 vendors shared their products and services with Conference attendees during the social/networking event. Everyone enjoyed wine and hors d’oeuvres, mingled and chatted with their colleagues, and learned about new offerings in jewelry, accessories, client management systems and marketing. For only $100, you’ll be able to display your goods or services on the provided table, plus you’ll be given the opportunity to say a few words about your business to the Conference attendees at the close of Friday’s program, prior to the start of the social at 6:00.

Hats Scarves Image Studio

Jackie jewelry

Conference Goodie Bags
Distributed to all Conference Attendees

Who doesn’t love to get a goodie bag at Conference? This is a free opportunity for you to provide your colleagues with information about your goods or services. Whether it’s a product sample (face cream? lipstick? fountain pen?) or another little goody attached to your business card or flyer (chocolate kiss? breath mints? or…?), your business will be sure to be noticed by everyone who attends Conference.

If you have a friend in a field that could benefit your fellow image consultants (hair styling, dermatology, website building, etc.), please tell them about this great opportunity. This is not restricted to AICI members.

All items (approximately 50 total) must be to our coordinator no later than February 19.

gift bags


For information and/or to sign up for either or both of these programs, please contact:

Elena Daciuk


Chapter Holiday Tea Party at The Rotunda

Who doesn’t love a tea party with your fashion-loving colleagues? We’ll be gathering again this year to celebrate the holidays at The Rotunda restaurant in Neiman Marcus in San Francisco – such a festive place to gather during the holidays!

Chapter Holiday Tea
Tuesday, December 1
2:30 p.m.

The beautiful holiday tree at Neiman Marcus

The beautiful holiday tree at Neiman Marcus

We’ll be having our popular fashion ornament gift exchange too. There are always lots of ooh’s and aah’s as the ornaments are opened and then traded back and forth.

Ornament collageWe’ve only space for 14 people in the private space reserved for our tea, so don’t delay. Make your reservations now!

Great Fashion Trend Talk at FGI Video Viewing

Even while the temperatures soared outside, Chapter members enjoyed an afternoon together in Mountain View talking Fall fashion trends. The Fashion Group International (FGI) video was comprehensive in its explanation of the key trends of the season. Fortunately everyone received the 8-page handout provided by FGI, which was a big help in taking notes on the trends and for reference later.


Members got the opportunity to put their knowledge into practice, by dressing two imaginary clients in Fall trends that suited their lifestyle, personality and personal traits. Of course, chatting over lunch was an added benefit.

left side of room right side of room

If you missed this event, be sure to watch your email for notice on when the Spring 2016 video will be shown (sometime after the first of the year.)

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